Outside In: The Power of Putting Customers at the Center of Your Business

Description

Outside In: The Power of Putting Customers at the Center of Your Business

₦30,000.00

What do Fidelity’s surge in investments, Office Depot’s breakthrough in growth, and the Mayo Clinic’s enhanced service delivery have in common?

The answer: a powerful shift toward customer experience.

Outside In reveals how placing the customer at the heart of your business strategy can unlock innovation, accelerate growth, and create a lasting competitive advantage. This groundbreaking book demystifies one of the most misunderstood pillars of modern business—customer experience—and shows why it’s the single most effective way to drive real results.

You’ll learn:

• What customer experience really means (and what it doesn’t)
• How top-performing companies are winning by designing better customer journeys
• The surprising ROI of putting customers first—backed by market data and real-world case studies

In today’s data-rich, choice-heavy marketplace, customer experience is no longer optional—it’s your edge. Whether you’re leading a startup, managing a brand, or driving change in a large organization, Outside In is your essential playbook for growth that starts with your customers.