The Public Relations Playbook: Doing PR on a Zero or Minimal Budget for Maximum Impact

Description

The Public Relations Playbook: Doing PR on a Zero or Minimal Budget for Maximum Impact

₦15,000.00

PR doesn’t have to be expensive—just strategic.

The Public Relations Playbook is a hands-on guide for entrepreneurs, brand builders, and communications professionals who want to master public relations without spending a fortune.

Based on the author’s rich experience working with startups, global brands, and Africa’s largest creator platform (Selar), this book delivers practical tools, proven strategies, and real-world examples for building brand visibility and trust—even on a tight budget.

Inside, you’ll learn:

• How to craft newsworthy stories that grab media attention
• Smart ways to amplify your brand values with little to no cost
• How to turn CSR efforts into powerful publicity opportunities
• The essentials of crisis communication (and why most brands get it wrong)
• What kind of stories media outlets actually want—and how to pitch them
• How to build meaningful media relationships that drive results

Bonus Tools Included:
✅ Curated, ready-to-use media list
✅ Pitch email templates
✅ Press story priorities from major platforms

Whether you’re a small business owner, startup founder, or seasoned marketer, this is your step-by-step guide to getting big PR results on a small budget.